In progress
AI Conversational Search
How conversational AI can take travellers from inspiration and exploration through to booking.
- AI
- Research
- Prototyping
UX Designer · Research · AI prototyping
Hi, I’m Scott.
I make complex journeys feel simple.
I design travel and commerce experiences, moving from messy brief to tested prototype to clear decision, with AI accelerating every step and real users keeping it honest.
On the drawing board
What I’m working on
Case studies are being written up now. Full stories coming soon.
In progress
Flexible Search
Helping price-conscious customers discover better-value travel dates, right where they start their search.
- Search
- Conversion
In progress
Price-led Content Modules
Making destination content commercially useful by surfacing affordable options while people explore.
- Content
- Commercial UX
In progress
Business Travel Navigation
A clearer, scalable information architecture for business products and services during a platform migration.
- IA
- Navigation
How I work
AI for speed.
People for truth.
I’m building a personal studio that turns briefs, research notes and test sessions into clear, evidence-linked reports, so teams can move quickly without losing the thread.
- 1Frame
- 2Discover
- 3Prototype
- 4Test
- 5Decide
- 6Report